Casio Bauhaus
This project is an exploration of "Truth to Materials" and functional minimalism, bridging the gap between two iconic eras: 1919 meets 1991. It is a 360-degree brand study that reimagines the legendary Casio F-91W through the lens of the Bauhaus movement. This project served as a personal challenge to step beyond the role of a 3D artist and think as an Art Director, ensuring every touchpoint—from the metallic base to the digital interface—lives within a singular, cohesive system.
3D Renders
Everything started with a some lighting and shading experiments and then it evolved into a more complex system as the renders were being crafted.
Editorial
As the renders started populating my Figma file, I wanted to develop the idea further and
Web
I wanted to have a 360 view of the project, so I went deeper and designed a landin page for the "campaign" using the 3D renders I had.
